Strategic Leadership & Alignment

• Define and implement the group-level marketing and communication strategy
• Develop a centralized marketing governance model
• Guide and oversee local market marketing teams
• Lead marketing innovation and digital transformation

People Leadership & Collaboration

• Lead, mentor, and develop the Group Marketing & Communication team
• Facilitate collaboration between group and local marketing teams
• Work closely with internal stakeholders (Commercial, Product, Operations, HR,...)

Brand & Communication Management

• Own and evolve the Dr. Max brand framework
• Develop and oversee corporate communication strategies
• Ensure the creation and maintenance of brand communication guidelines
• Lead the development of a group-wide campaign toolbox
• Monitor and measure brand health and audience perception

Digital Marketing & Digital Strategy

• Oversee performance marketing, content, SEO/GEO/AEO, and social media strategies
• Ensure an integrated approach to digital marketing
• Foster a test-and-learn culture ensuring continuous optimization of marketing initiatives

UX/UI & Customer Experience

• Drive customer-centric design and user experience strategies
• Oversee the development of UX/UI frameworks
• Collaborate with IT and product teams

• A minimum of 10 years of experience in brand management, digital marketing, marketing and communication roles
• Proven experience in a senior marketing leadership role (Head of Marketing, Marketing Director or similar)
• Excellent leadership and people management skills, including experience leading and developing high-performing teams
• Strong track record in building and executing integrated marketing & communication strategies across multiple channels and markets
• Strong stakeholder management skills with the ability to collaborate across local teams, departments and senior leadership
• Data-driven mindset with the ability to combine creativity and analytical thinking
• Ability to align marketing activities with overall business objectives and commercial growth
• Excellent communication and presentation skills in English

• Working for the largest pharma retail company in CEE with great expansion plans
• A company with a meaningful purpose, an outstanding customer value proposition within an industry offering a resilient, non-cyclical growth pattern
• Global-level job within group headquarters with a group-wide impact
• Space for professional growth within a growing organization
• Attractive financial compensation (salary and yearly bonus)
• Flexible working hours, possibility of 1 day/week home office
• 5 weeks of holidays, discount in Dr. Max pharmacies, meal allowance, Multisport card fully covered by employer, public transport contribution, sabbatical leave, pension insurance contribution, referral bonus etc.