Group Marketing & Brand Specialist
Are you a communicator with a passion for building strong brands? Are you not only inspired by big visions but also unafraid of rolling up your sleeves to bring them to life? Do you thrive on the challenge of driving brand consistency and engagement across multiple countries and platforms? If so, we want to hear from you! Dr. Max is the leading pharmacy chain in Central and Eastern Europe (CEE) and the second largest in the EU, with ambitious growth plans. While we are a pharmacy, our mission goes far beyond just selling medicine. We aim to create an exceptional omnichannel experience for our customers. That is why we seek a motivated professional to help shape our team, develop strategies, and make a lasting impact. We value open communication, a friendly atmosphere, and proactive problem-solving. If that resonates with you, we hope to welcome you onboard!
Required education: University Degree
Required languages: Czech or Slovak, English (advanced)
Employment form: Full-time work
Brand and Communication Strategy
- Align and oversee brand and communication strategies across markets, ensuring consistency with the business vision and our values
- Act as the key contact person for markets, providing guidance and support to ensure local strategies align with the overarching Group strategy
- Ensure brand consistency across all channels and touchpoints in the European markets
- Track trends and share best practices from industry and markets to keep Dr. Max ahead
Stakeholder Collaboration
- Act as the main contact person for brand and communication initiatives across countries and internal teams
- Build partnerships with teams and external agencies remotely
Global Campaigns Management
- Desing, plan and execute global marketing campaigns to strengthen brand equity
- Collaborate with local teams to adapt campaigns while maintaining unity
Creative Development
- Oversee the creation of engaging content and visuals that resonate with diverse audiences
- Guide teams to deliver storytelling that highlights the unique value proposition of Dr. Max
- A minimum of 5 years of experience in brand management, marketing or communication roles
- Proven track record of successfully managing cross-market brand strategies
- Strong understanding of brand equity building, same as digital marketing, media planning, and campaign execution
- Strategic thinking paired with a hands-on approach to execution
- Flexibility and adaptability to navigate diverse markets and challenges
- Czech/Slovak and advanced level of English
- Working for the largest pharma retail company in CEE with great expansion plans
- A company with a meaningful purpose, an outstanding customer value proposition within an industry offering a resilient, non-cyclical growth pattern
- Global-level job within group headquarters with a group-wide impact
- Space for professional growth within a growing organization
- Attractive financial compensation (salary and yearly bonus)
- Flexible working hours, possibility of 1 day/week home office
- 5 weeks of holidays, discount in Dr. Max pharmacies, meal allowance, Multisport card fully covered by employer, public transport contribution, sabbatical leave, pension insurance contribution, referral bonus etc.
If you are interested in this opportunity, please send your CV to groupHR@drmax.eu
Dr. Max Group is a European pharmaceutical concern owned by Penta, an investment group established in 1994, operating primarily in the countries of Central and Eastern Europe. Their offices are located in Prague, Bratislava, Warsaw, and Limassol. The business areas of Penta Investments include long-term investing in healthcare, financial services, retail, manufacturing, media and real estate development. The companies of Penta’s portfolio employ more than 43,000 people, with more than 15,000 professionals working in healthcare. The group’s assets value reached €14 billion in 2022.